The Somerset website is one of the three brands under the Ascott Group. Utilising core components across the various brands, yet design elements unique to Somerset, the website was created using Jasmine CMS.

Today the site presents over 50 Somerset properties across the world with specific information pages, floor plans, photo galleries and location maps. A number of forms allow the user to make general enquiries, long term stay enquiries as well as create client testimonials for those who have stayed at one of the Somerset properties.

With selected properties, multi-language options are available for selected content. This approach allows Somerset to manage the languages that are associated with each property and reduce management efforts while supplying relevant local content.

Users can sign up as a Somerset member, and in doing so create a profile with associated preferences and email subscription options. The profile / preference information is then used to provide more targeted emails to segments within the database. Behind the scenes Jasmine CRM is managing the members and subscribers to the various brands including Somerset.