The flagship of the Ascott Limited, Ascott The Residence consisting of 13 properties, portrays a more executive feel and appeal, yet still utilizing the core Jasmine Content and Jasmine Customer Relationship components of the other Ascott sites.
List of Clients
The hotel group implemented Jasmine for their corporate site as well as the 19 individual hotel sites across the Asia Pacific region. The project included a full reservation interface with integration to Opera via Opera Web Services (OWS). The site was developed to incorporate English, Japanese and simplified Chinese. The hotel group uses the Jasmine Customer Relationship Management System to better understand their visitors to the hotel website which in turn allows for market segmentation and the running of their loyalty programme.
Thistle hotels are part of Guoman Hotel Management (UK) Limited operating a number of hotels throughout the UK. Thistle has 33 hotels across the country, many in superb city centre locations, including eleven in central London.
Citadines is a group of 60 Aprt’Hotels offering the privacy of an apartment while still enjoying the convenience of a hotel. Both Jasmine Content Management and Customer Relationship modules have been installed throughout the properties and these have been integrated into the reservation engine.
The Somerset brand consisting of 46 properties, utilises the same core components as the Citadines site, however utilising Jasmine the look and feel can be completely changed to portray the brand to a different target audience.
MediaConcepts has installed Jasmine’s Content Management System, Customer Relationship Management System and Electronic Management System at The Ascott Group.
Marco Polo hotels provide their guests with a unique travel experience which embraces the local charm and the adventure of travel with the deeply instilled elegance and warmth of the in-house culture of Marco Polo hotels. Jasmine Content management has been installed at both the group level and throughout the 10 individual hotels.
The Parkroyal site includes the 11 properties of the group as well as corporate pages. Each property website includes features such as a meeting room finder, and flash floor plans. The project also involved the setup of Jasmine CRM and email marketing templates through Jasmine Campaigns.
Amba is launching with four hotels in London's most prestigious locations: Marble Arch, Tower Bridge, Charing Cross and Buckingham Palace Road. The four hotels will re-open following major refurbishments, with Buckingham Palace Road being the first to launch in June 2014.