Jasmine CRM is a web based Customer Relationship Management for hospitality focused on gaining customer information and insight through web communications and interactions. Combined with Jasmine CMS and Jasmine Campaigns, the module builds a secure online database of prospects, guests and advocates which can be segmented and targeted according to each hotel's unique market positioning.
Jasmine CRM is a web based Customer Relationship Management for hospitality focused on gaining customer information and insight through web communications and interactions. Combined with Jasmine CMS and Jasmine Campaigns, the module builds a secure online database of prospects, guests and advocates which can be segmented and targeted according to each hotel's unique market positioning.
Jasmine CRM can be integrated to the front end of the website allowing users and members to update their profiles and preferences online, ensuring that their guest contact information is always up-to-date. The concept can be extended to provide members with additional information like member special offers, surveys and reservation / transaction details.
By developing a profile of users, personalisation within Jasmine CMS can be achieved via push (hotel decides), pull (user decides) personalisation or a combination of both.
The Jasmine CRM module provides the tools to easily search members, review their profile, communications and interactions in detail, tag members for campaigns and segment them based on defined business parameters of choice. New prospects can be gathered via the website, or through data uploads (via industry standard formats like MS Excel) that are then matched and de-duped against Jasmine CRM fields.
Customer information can be utilised and segmented for target web initiatives, email campaigns, direct marketing activities or downloaded for further offline analysis. Jasmine CRM can be configured with a selected reports that allow analyses and segmentation based on client defined parameters. Reports can be setup for online review or downloadable to MS Excel.
In summary Jasmine CRM allows a hotelier to understand their prospect, guest and member database at a macro level, with the ability to go micro through segmentation and data reporting tools.