Start Simple, Grow Fast.
Jasmine allows you to start with one or more core modules and build from there, adding and investing in functionality as the demand requires. With a modular approach the upfront investment is minimal yet the potential results are exceptional.
Jasmine comprises the following core modules:
Content Management System (CMS)
Online publishing of a hotel's content comes with its own set of challenges. Content has to be dynamic, personalised, up-to-date, easily managed, accessible and retrievable. Jasmine CMS allows hoteliers to support the creation, management and maintenance of website information across multiple languages and websites / electronic mediums.
Customer Relationship Management (CRM)
Jasmine CRM is a web based Customer Relationship Management for hospitality focused on gaining customer information and insight through web communications and interactions. Combined with Jasmine CMS and Jasmine Campaigns, the module builds a secure online database of prospects, guests and advocates which can be segmented and targeted according to each hotel's unique market positioning.
Campaign (Email) Management
Jasmine Campaigns allows hoteliers to develop sophisticated web based marketing campaigns both to prospects, past guest and members held within the database. Critical to the success of such online initiatives, is the deployment, management and reporting of campaigns. Jasmine Campaigns allows you to easily setup campaigns that cumulate at your website, measure their ROI success and most importantly, continue to refine and optimise your campaign offerings.
Loyalty Management
Marketing theory has long proclaimed that it is five times more expensive to recruit a new customer than to retain an existing one. Jasmine Loyalty offers the capacity to do exactly that - target individuals as repeat customers by customising and offering incentives to reward your most valuable customers.