Fall Newsletter 2023

We are thrilled to announce the latest enhancements in our software suite, seamlessly integrating AI capabilities to further personalise and streamline the digital interactions between hotels, resorts and their guests. Among the noteworthy upgrades in version 5.07, our AI-driven content development and Customer Service Desk stand out, promising an elevated level of engagement and responsiveness that are pivotal in today’s competitive market.
Welcome Onboard!
Appellation Hotels
A Seamless Fusion of Culinary Excellence & Digital Experience
We are thrilled to update you on a recent collaboration with Appellation Hotels, which is breaking new ground in the hospitality sector. Appellation, a brand centred on food-first resorts, seamlessly marries the culinary prowess of one of America’s top chefs with the strategic brilliance of a globally renowned hospitality maestro.
The Appellation Experience: More Than Just a Stay
Appellation is not merely a stay; it’s an immersive journey. With an emphasis on community, they’ve established an ecosystem where locals not only relish the sumptuous dining offerings but also actively engage with international guests.

This integration extends to curated courses, ensuring visitors not only taste excellence but also imbibe knowledge from the community.
Our role in this groundbreaking endeavour

We, at MediaConcepts, have had the privilege to be the technology custodians for this project. Engaging with advanced systems such as SalesForce, HAPI, Maestro, and Silverware, we have sculpted a bespoke digital interface centred on the individual. Our focus has been unyielding: to create an uninterrupted digital journey for each guest.

Crafting Digital Alchemy

At the heart of our partnership is a commitment to curating personalised experiences. Utilising Salesforces signals, our integration ensures that users always receive content tailored to their preferences and needs, further accentuating the brand’s emphasis on individualised experiences.

Gratitude Where It's Due

We extend our profound gratitude to Mr. Mark Fancourt and Mr. Ed Skapinok for envisaging this integrated synergy. Their pioneering vision of amalgamating our companies has laid the groundwork for what promises to be a world-first in customer experience.

As always, our mission at MediaConcepts remains unwavering: to fuse technology and experience, ensuring brands offer not just services, but memories. Stay tuned for more updates on this exciting journey.

Champneys Health Spa
Champneys stands as a distinguished name in the UK's spa resort landscape, boasting 4 Spa Resorts, 2 Hotels, and 3 Spa Outlets. Their commitment to pristine locations and superior guest experiences has always been evident. It is our privilege at MediaConcepts to have collaborated with them in refining their digital presence, specifically their website, booking journey, and in-house experience.

We're pleased to introduce the completion of the initial phase of this collaboration: the revamped booking experience. This streamlined journey offers a seamless integration with ResortSuite, augmenting its capabilities. Now, guests can effortlessly book rooms, Spa Days, Treatments, and Vouchers in a single, unified process.

The system is designed to simplify the selection process for guests. It aligns guest stays with treatment availability, ensuring guests can quickly identify a package tailored to their needs. Our advanced AI engine further elevates this by suggesting treatments, leading to more personalised recommendations that guests find appealing.

Moreover, the inclusion of smart filters enables guests to find treatments aligning with specific requirements. Whether it's identifying treatments safe for expectant mothers or filtering out options not suitable for those with certain allergies, the system ensures a bespoke experience. This collected data also assists in crafting a more targeted approach for guests in subsequent visits.

We would like to thanks James Innes Williams and Emily Sedgwick for their vision in conceiving a world class booking journey.


Technology used:
Jasmine Innovations
MediaConcepts: Pioneering the Future of Hospitality Software
1. Intelligent Content Development

Introducing our cutting-edge Artificial Intelligence (AI) that streamlines content creation for your property. Provide your thematic ideas, and our AI taps into extensive data about your property, company, and location to craft tailored content and promotional offers. It's not just about generating content; it's about crafting messages that resonate with your audience.

2. Enhanced AI Customer Service Desk

Introducing our cutting-edge Artificial Intelligence (AI) that streamlines content creation for your property. Provide your thematic ideas, and our AI taps into extensive data about your property, company, and location to craft tailored content and promotional offers. It's not just about generating content; it's about crafting messages that resonate with your audience.

Keeping up with customer communications is vital, and our new AI-driven Customer Service Desk ensures you're always ahead. With our state-of-the-art system, your team can:

  • Identify Senders: Extracts names for a more personalised response.
  • Assign Departments: Efficiently channels each email to the most suitable department.
  • Prioritise: Uses sentiment analysis to elevate crucial communications.
  • Summarise: Offers a snapshot of email content, making skimming a breeze.
  • Respond Smartly: Crafts potential replies based on company guidelines.

With this console, responding promptly and professionally has never been simpler.

3. Streamlined Inline Content Editing

To enhance user experience, we now offer inline content editing. Whether it's adjusting a navigation menu, refining categories, or updating breadcrumbs, you can do it on-the-fly. For those who prefer a traditional approach, our content management system remains as robust as ever.

4. Superior AI-Driven Translation

Transcend language barriers with our AI-driven translation module. Say goodbye to generic translations that often miss nuances. Traditional computer translation relies on predefined rules and dictionaries. It's a rule-based approach where sentences are translated based on word-by-word or phrase-by-phrase mappings between the source and target languages. In contrast, AI-driven translation uses deep learning models, typically neural networks, to understand context, idioms, and cultural nuances.

Here's an example to illustrate the difference:

Sentence: "She took the bull by the horns and tackled the problem head-on."

Computer Translation (Rule-Based) to French: "Elle a pris le taureau par les cornes et a abordé le problème de front."

While the translation is literal and technically correct, it might not carry the intended idiomatic meaning to a native French speaker.

AI-Driven Translation (Deep Learning) to French: "Elle n'a pas hésité à prendre le problème à bras-le-corps."

The AI-driven translation captures the essence of the English idiom and conveys it using a French idiom that means roughly the same thing. Instead of a literal translation of "took the bull by the horns", the AI chooses "prendre le problème à bras-le-corps", which is closer to "tackle a problem directly", capturing the essence more effectively.

Other Information

We’ve expanded our global presence with a new office in Vancouver, Canada, alongside existing locations in Singapore, the UK, Philippines, and India. This expansion signifies our growing network and commitment to serving our clients with local insights coupled with global expertise.

Industry Trends

The rise of AI in enhancing personalised guest experiences is undeniable. Our continuous investment in AI technology places us, and by extension our clients, at the vanguard of this exciting trend. With AI, we are not just reacting to industry changes but shaping the future of digital hospitality.

We invite you to explore these updates and engage with us to discover how we can elevate the guest experiences you offer. Our team is excited to discuss these advancements and explore how they can meet your unique needs.

Thank you for your continued partnership and trust in MediaConcepts.

Warm regards,
John Bowen, CEO, MediaConcepts