MediaConcepts utilises its award winning web suite solution, Jasmine 360,  to deploy hospitality sites delivering content management, customer relationship management, email marketing and finally loyalty marketing. With Jasmine 360 our clients have the platform to create and maintain an engaging websites, optimised in performance and in search engine listings.

While design concentrates on aesthetics, the melding of the design and the CMS concentrates on functionality and usability principles. MediaConcepts’ mandate is to build interfaces that are intuitive, fast loading, and easy to maintain. It is the melding of “Form” with “Function” that allows hotels to continue to best meet its business goals, while providing rich functionality, ease of navigation and a look and feel that builds the brand and an award winning site.

This technical and creative melding will be accomplished through a design process that will continue to integrate the client's visual goals of the site with the graphical and technical expertise that make the end-product both appealing and purposeful.

The Design Process
From our very first meeting, we focus on understanding your company's brand, business model and customer base so that throughout the design process we keep the ultimate goal in mind - helping your business succeed. We ask you what is the purpose(s) of the site – what do you hope to accomplish with a website - how do you envision the website once it’s completed, and who is your target audience.

We ask about content and how this content will be categorized. We determine what production materials you already have and collect already-established print materials (logos, stationary, envelopes, brochures, magazine/newspaper ads, booklets, leaflets, corporate communications, and seminar materials).

Underlying Design Principles The design, information and layout should be simple, well-structured and easy to understand. When MediaConcepts designs or revamps any websites, the mandate is to follow these usability principles:

• Navigation – users can find their way around
• Functionality – users can complete tasks
• Language – users understand linguistic and graphical communication
• Help & Support – users are supported in their tasks
• Feedback – users know what is going on
• Consistency – no radical changes in format to throw users off
• Error handling – as error free as possible and with logical follow up of errors
• Visual clarity – users can recognize things and the design is clear and appealing.

As part of the initial investigation phase, MediaConcepts utilises a Project Profiler to assist in defining the overall positioning and scope of the project.

Mock Ups
Our next step is to design mock ups - preliminary site designs (usually the homepage and 1-2 secondary pages) combining the client’s vision with our own. We incorporate expert design, navigation, visual and verbal expression, structural flow, content development and technical expertise. At this point our client views the mock ups, gives us his feedback, and we adjust the design accordingly.

Wire Framing
Wire framing involves making a skeleton of the proposed web site that focuses only on what the site does in response to each user click, not on how that gets done. Wire framing is strictly about the client's concept of what the site needs to do. A proper wireframe explicitly does not have any design, copywriting, programming, or other components.

Once the wireframe is approved, copywriting (text that sells) and the graphical user interface (GUI) can be developed to work with the content, mood, and feel of the design.

Style Guides
Once the core design concepts is agreed, MediaConcepts works with clients to define a high level web style guide. The guide assist the development team in building the style sheets used within the websites, and accelerates the development of the site, ensuring consistency of presentation and brand.