Every hotelier wants guests to book direct as that’s your most cost effective channel. So, in comes best rate guarantee, room upgrades, other exclusive privileges, and increasingly, personalisation.
Amongst other factors, people are more likely to buy when they feel a personal connection to a brand. This could be as simple as remembering their name and what they’d previously purchased, to making relevant recommendations that regularly hit the mark.
Yet despite best efforts, there are often missed opportunities when your brand and booking websites are separate. It’s great that each site may have its own personalisation tools but unless they are fully integrated, you’re losing out on the full potential of personalisation.